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First lite camo
First lite camo












first lite camo

To address this niche market, Kenton and Scott designed a hunter-specific jacket. In 2012 they also added outerwear, in an effort to create a clothing layering system for hunters. They even recently licensed their own camouflage print. They started with five items in one color, and now offer dozens of items in various colors and patterns. Today, Kenton and Scott’s clothing is sold all over the world. It took working with multiple factories and trying various types of printing before they found a way to make merino wool with all their desired attributes, including the comfort they loved-but in a camouflage print. If merino wool gets too hot, or receives too much pigment, it gets rough, and the structure of the fabric resists printing. As it turned out, people hadn’t printed camouflage on wool because it’s hard. Solving the problem turned out to be challenging than it initially seemed. “It was just this gaping hole in hunting apparel,” Kenton said. This led to stripping to their base layer shirt, which was a problem since their bottom shirts weren’t camouflage.

first lite camo

One chilly morning, Kenton and Scott wore multiple layers, but as the day wore on they encountered a warm afternoon. However, it could only be worn for hunting underneath other layers, since there wasn’t an option out there for camouflage printed base layers. Not only was it comfortable, it didn’t smell after a hard day in the hills. It was about at that same time that Kenton and Scott discovered merino wool and started wearing it as a base layer for outdoor activities, including archery. You just end up doing it.” The first year no one in their group killed anything, but the challenge hooked Kenton and Scott. “It’s like skiing when you live in a place like this. “It’s just all around here,” Kenton said. “We more just floundered around.” But it seemed natural to try bow-hunting in Idaho. “If we actually shot something it would have been a miracle, in hindsight,” he said. Both of them had bird hunted occasionally prior, and Kenton went big game hunting once in a while growing up. Several years later, somewhere around 2003, they started bow hunting. Both moved to the area for the skiing and snowboarding in the early 1990s. Kenton and his business partner Scott Robinson met in Ketchum, Idaho.

first lite camo

“Smell becomes a big deal,” said Kenton Carruth, a founder and owner of First Lite, an apparel company that makes camouflaged hunting layers from merino wool. But when you’re bow hunting and trying to creep up on your prey undetected, your own scent becomes vitally important.

first lite camo

Similarly, First Lite Typha expresses environmental abstracts consistent with marsh and field environments fit for the waterfowl hunter.Sometimes you can overlook the body odor that results from steep hikes with heavy loads, or multiple days in the same shirt. When it comes to whitetail hunting, First Lite Specter uses the proven technology of its predecessors (Fusion and Cipher) but expresses shapes, colors, and fragmentation unique to the whitetail environment and tree canopy. Created using the same scientific platform, all four of First Lite's proprietary camo patterns use trademarked technology, which provides equally exceptional concealment at close range and a distance. Derived from the golden ratio found throughout the natural world, Specter™, Typha™, Fusion™, and Cipher™ dissolve into their surroundings, unlike anything else.įirst Lite Specter, Typha, Fusion, and Cipher are the most versatile patterns available to hunters due to their careful design and ensured concealment no matter the proximity, season, or terrain. Put more simply, the relationship between colors and shapes has been specially designed to fool the brain by resembling recurring patterns found in nature. First Lite patterns obliterate the human shape by utilizing a proprietary mix of nature-based algorithms in coordination with disruption and focal confusion techniques.














First lite camo